{"id":2838,"date":"2022-09-13T13:27:45","date_gmt":"2022-09-13T11:27:45","guid":{"rendered":"https:\/\/www.farbenwerke.de\/tsr-plus\/"},"modified":"2025-03-27T15:01:45","modified_gmt":"2025-03-27T14:01:45","slug":"tsr-plus","status":"publish","type":"page","link":"https:\/\/www.farbenwerke.de\/en\/tsr-plus\/","title":{"rendered":"TSR plus"},"content":{"rendered":"[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; 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full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-lg-8 vc_col-md-10&#8243;][vc_column_text]\n<h2>Dark shades of color that also stay cool in direct sunlight.<\/h2>\n<p>In outdoor applications such as dark sidings, facades, window profiles and roller shutter systems, the <strong>heating of the plastic surfaces<\/strong> by the near infrared radiation (NIR) of the sun is able to reduce the levels of durability and encourage the development of deformations. The good news: With the right formulation which is made from IR-reflective pigments, you can counteract this problem effectively.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;6%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;6%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; 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parallax_scrolling_intensity=&#8221;medium&#8221; overflow=&#8221;visible&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin_phone=&#8221;40&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-4&#8243;][vc_column_text]\n<h3>Deformations frequently develop after just a few minutes.<\/h3>\n<p>Subsequent to the softening point of the plastic, thermoplastic surfaces such as PVC are prone to deform and expand under direct sunlight. Temperature peaks or considerable differences in temperature often cause damage and hamper important protective functions.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;6%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;6%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-lg-5&#8243;][vc_column_text]\n<h3>The cause: The absorption of heat!<\/h3>\n<p>Colors have different heating properties. The darker they are, the more heat they absorb. 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animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-lg-offset-1 vc_col-lg-3&#8243;][image_with_animation image_url=&#8221;971&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; animation_easing=&#8221;default&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text el_class=&#8221;small-p&#8221;]\n<p class=\"p1\">Dark colors absorb the radiated heat: this results in high heating<\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; 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animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; animation_easing=&#8221;default&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text el_class=&#8221;small-p&#8221;]\n<p class=\"p1\">Our IR-active pigments reflect the solar energy: this results in less heating<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; 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tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]\n\t\t\t<!-- START Cool Color REVOLUTION SLIDER 6.7.41 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_63_2_wrapper\" data-source=\"gallery\" style=\"visibility:hidden;background:transparent;padding:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_63_2\" style=\"\" data-version=\"6.7.41\">\n\t\t\t\t\t<rs-slides style=\"overflow: hidden; position: absolute;\">\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-99\" data-title=\"Slide\" data-anim=\"adpr:false;\" data-in=\"o:0;\" data-out=\"a:false;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/\/www.farbenwerke.de\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"Slide\" title=\"TSR plus\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"\/\/www.farbenwerke.de\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/transparent.png\" data-bg=\"c:#ffffff;\" data-no-retina>\n<!--\t\t\t\t\t\t--><rs-zone id=\"rrzm_99\" class=\"rev_row_zone_middle\" style=\"z-index: 14;\"><!--\n\n\t\t\t\t\t\t\t\t--><rs-row\n\t\t\t\t\t\t\t\t\tid=\"slider-63-slide-99-layer-4\" \n\t\t\t\t\t\t\t\t\tdata-type=\"row\"\n\t\t\t\t\t\t\t\t\tdata-xy=\"xo:50px;yo:50px;\"\n\t\t\t\t\t\t\t\t\tdata-rsp_o=\"off\"\n\t\t\t\t\t\t\t\t\tdata-rsp_bd=\"off\"\n\t\t\t\t\t\t\t\t\tdata-padding=\"r:100,75,50,30;l:100,75,50,30;\"\n\t\t\t\t\t\t\t\t\tdata-frame_0=\"o:1;\"\n\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sR:8700;sA:9000;\"\n\t\t\t\t\t\t\t\t\tstyle=\"z-index:1;\"\n\t\t\t\t\t\t\t\t><!--\n\t\t\t\t\t\t\t\t\t--><rs-column\n\t\t\t\t\t\t\t\t\t\tid=\"slider-63-slide-99-layer-6\" \n\t\t\t\t\t\t\t\t\t\tdata-type=\"column\"\n\t\t\t\t\t\t\t\t\t\tdata-xy=\"xo:50px;yo:50px;\"\n\t\t\t\t\t\t\t\t\t\tdata-text=\"a:center;\"\n\t\t\t\t\t\t\t\t\t\tdata-rsp_o=\"off\"\n\t\t\t\t\t\t\t\t\t\tdata-rsp_bd=\"off\"\n\t\t\t\t\t\t\t\t\t\tdata-column=\"w:100%;\"\n\t\t\t\t\t\t\t\t\t\tdata-frame_0=\"o:1;\"\n\t\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sR:8700;sA:9000;\"\n\t\t\t\t\t\t\t\t\t\tstyle=\"z-index:2;width:100%;\"\n\t\t\t\t\t\t\t\t\t><!--\n\t\t\t\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\t\t\t\tid=\"slider-63-slide-99-layer-8\" \n\t\t\t\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\t\t\t\tdata-xy=\"xo:660;yo:418;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-pos=\"r\"\n\t\t\t\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:80,80,60,40;l:80,80,60,40;fw:700;a:center;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-rsp_o=\"off\"\n\t\t\t\t\t\t\t\t\t\t\tdata-rsp_bd=\"off\"\n\t\t\t\t\t\t\t\t\t\t\tdata-sba=\"t:true;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-ford=\"frame_0;frame_1;frame_2;frame_999;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-frame_0=\"y:20px;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-frame_1=\"st:3000;sp:1000;sR:3000;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sR:1500;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-frame_2=\"oX:50%;oY:50%;oZ:0;tp:600px;st:6000;sp:1500;sR:2000;c:#e5e5e5;\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"z-index:3;font-family:'franssans-heavy';text-transform:uppercase;\"\n\t\t\t\t\t\t\t\t\t\t>The solution: <span style=\"color: #00c5dc;\"> TSR plus!<\/span> \n\t\t\t\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\t\t\t\tid=\"slider-63-slide-99-layer-13\" \n\t\t\t\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\t\t\t\tdata-xy=\"xo:867;yo:486;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-pos=\"r\"\n\t\t\t\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:24;fw:700;a:center;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-rsp_o=\"off\"\n\t\t\t\t\t\t\t\t\t\t\tdata-rsp_bd=\"off\"\n\t\t\t\t\t\t\t\t\t\t\tdata-sba=\"t:true;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-disp=\"inline-block\"\n\t\t\t\t\t\t\t\t\t\t\tdata-margin=\"t:30;r:15;l:15;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-ford=\"frame_0;frame_1;frame_2;frame_999;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-frame_0=\"y:20px;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-frame_1=\"st:3000;sp:1000;sR:3000;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sR:1500;\"\n\t\t\t\t\t\t\t\t\t\t\tdata-frame_2=\"oX:50%;oY:50%;oZ:0;tp:600px;st:6000;sp:1500;sR:2000;c:#e5e5e5;\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"z-index:4;font-family:'Arial', 'Helvetica', 'sans-serif';display:inline-block;\"\n\t\t\t\t\t\t\t\t\t\t>Your required color, made from special IR-reflective pigments and put together for you with considerable experience and know-how. With TSR plus, you can significantly reduce the surface temperature of your application. \n\t\t\t\t\t\t\t\t\t\t<\/rs-layer><!--\n\t\t\t\t\t\t\t\t\t--><\/rs-column><!--\n\t\t\t\t\t\t\t\t--><\/rs-row><!--\n\t\t\t\t\t\t\t--><\/rs-zone><!--\n\n\t\t\t\t\t\t\t--><rs-group\n\t\t\t\t\t\t\t\tid=\"slider-63-slide-99-layer-1\" \n\t\t\t\t\t\t\t\tdata-type=\"group\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:100%;h:100%;\"\n\t\t\t\t\t\t\t\tdata-basealign=\"slide\"\n\t\t\t\t\t\t\t\tdata-rsp_o=\"off\"\n\t\t\t\t\t\t\t\tdata-rsp_bd=\"off\"\n\t\t\t\t\t\t\t\tdata-sba=\"t:true;\"\n\t\t\t\t\t\t\t\tdata-clip=\"u:true;o:cv;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"sX:1.2;sY:1.2;o:1;cp:55%;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"st:2300;sp:3500;sR:2300;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sR:1200;sA:9000;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:13;\"\n\t\t\t\t\t\t\t><!--\n\t\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\t\tid=\"slider-63-slide-99-layer-3\" \n\t\t\t\t\t\t\t\t\tdata-type=\"shape\"\n\t\t\t\t\t\t\t\t\tdata-xy=\"\"\n\t\t\t\t\t\t\t\t\tdata-pos=\"a\"\n\t\t\t\t\t\t\t\t\tdata-text=\"w:normal;\"\n\t\t\t\t\t\t\t\t\tdata-dim=\"w:100%;h:100%;\"\n\t\t\t\t\t\t\t\t\tdata-basealign=\"slide\"\n\t\t\t\t\t\t\t\t\tdata-rsp_o=\"off\"\n\t\t\t\t\t\t\t\t\tdata-rsp_bd=\"off\"\n\t\t\t\t\t\t\t\t\tdata-frame_1=\"st:2500;sp:1000;sR:280;\"\n\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sR:6120;\"\n\t\t\t\t\t\t\t\t\tstyle=\"z-index:12;background-color:rgba(0,0,0,0.5);\"\n\t\t\t\t\t\t\t\t> \n\t\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\t\tid=\"slider-63-slide-99-layer-2\" \n\t\t\t\t\t\t\t\t\tdata-type=\"shape\"\n\t\t\t\t\t\t\t\t\tdata-xy=\"\"\n\t\t\t\t\t\t\t\t\tdata-pos=\"a\"\n\t\t\t\t\t\t\t\t\tdata-text=\"w:normal;\"\n\t\t\t\t\t\t\t\t\tdata-dim=\"w:100%;h:100%;\"\n\t\t\t\t\t\t\t\t\tdata-rsp_o=\"off\"\n\t\t\t\t\t\t\t\t\tdata-rsp_bd=\"off\"\n\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sR:8700;\"\n\t\t\t\t\t\t\t\t\tstyle=\"z-index:11;background-color:rgba(0,0,0,0.5);\"\n\t\t\t\t\t\t\t\t><rs-bg-elem style=\"background: url('\/\/www.farbenwerke.de\/wp-content\/uploads\/2021\/04\/Aufheizoptimierte-Pigmentmischungen.jpg') no-repeat center center; 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full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-lg-offset-4 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-10&#8243;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;36&#8243; custom_height_tablet=&#8221;20&#8243; custom_height_phone=&#8221;0&#8243;][vc_column_text]\n<h2>Laboratory-tested: up to 30\u00b0 \u201ccooler\u201c.<\/h2>\n<p>We have been completing intensive research into the heating behavior of pigments and how we can adjust dark shades of color on a stable basis and with high TSR values (total solar reflection). In a test of a PVC siding, thanks to <span style=\"color: #33cccc;\"><strong>TSR plus<\/strong><\/span>, we were able to detect a reduction in surface temperature of up to 30 degrees Celsius over a period of 30 minutes.[\/vc_column_text][nectar_cta btn_style=&#8221;see-through&#8221; heading_tag=&#8221;p&#8221; button_color=&#8221;default&#8221; text_color=&#8221;#000000&#8243; button_border_thickness=&#8221;0px&#8221; link_type=&#8221;regular&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; display=&#8221;block&#8221; display_tablet=&#8221;inherit&#8221; display_phone=&#8221;inherit&#8221; link_text=&#8221;Heat-optimized coloring of sidings&#8221; url=&#8221;\/en\/heat-optimized-coloring-of-sidings\/&#8221;][image_with_animation image_url=&#8221;2559&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; animation_easing=&#8221;default&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; margin_top=&#8221;60px&#8221;][vc_column_text el_class=&#8221;small-p&#8221;]Comparison heating curve for a facade siding with a standard pigmentation and <span style=\"color: #00c5dc;\">TSR plus.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;6%&#8221; bottom_padding=&#8221;8%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;1414&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; animation_easing=&#8221;default&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;none&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-lg-offset-6 vc_col-lg-6 vc_col-md-offset-6 vc_col-md-6&#8243;][vc_column_text el_class=&#8221;small-p&#8221;]Thermal image of a PVC window profile exposed to IR radiation: with IR-reflective pigments on the left, with standard pigments on the right.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2>The advantages of <span style=\"color: #00c5dc;\"><strong>TSR plus<\/strong><\/span> pigmentation.<\/h2>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text el_class=&#8221;small-p&#8221;]\n<h4>cooler surfaces<\/h4>\n<p>Lower surface temperatures with simultaneous compensation of unfavorable temperature differences.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;40&#8243;][vc_column_text el_class=&#8221;small-p&#8221;]\n<h4>more cost effective<\/h4>\n<p>With the use of IR-reflective pigments, the damage caused by direct sunlight can be avoided.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text el_class=&#8221;small-p&#8221;]\n<h4>more dimensional stability<\/h4>\n<p><span style=\"color: #00c5dc;\"><strong>TSR plus<\/strong><\/span> prevents the softening of the plastic body and therefore the development of warping or deformations.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;10%&#8221; top_padding_tablet=&#8221;10%&#8221; top_padding_phone=&#8221;10%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;grow-in&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-md-5&#8243;][team_member image_url=&#8221;3421&#8243; bio_alt_image_url=&#8221;3421&#8243; team_memeber_style=&#8221;bio_fullscreen_alt&#8221; image_loading=&#8221;default&#8221; team_member_bio_full_html=&#8221;simple&#8221; name=&#8221;Carsten Herrmann&#8221; job_position=&#8221;Technical sales&#8221; team_member_bio=&#8221;I really enjoy providing technical and commercial support to our customers. I have been at Farbenwerke since graduating in Business Engineering from technical university in 2003, and now focus on the technical refinement of the pigmenting of plastics and synthetic building materials. In addition to this varied primary task, I also channel my creative juices as Head of Marketing at Farbenwerke. I look forward to receiving any questions you may have and to hearing about your ideas.&#8221; social_icon_1=&#8221;fa fa-envelope&#8221; social_link_1=&#8221;mailto:carsten.herrmann@farbenwerke.de&#8221; social_icon_2=&#8221;fa fa-linkedin-square&#8221; social_link_2=&#8221;https:\/\/www.linkedin.com\/in\/carsten-herrmann-869168100\/&#8221;][\/team_member][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;80&#8243; top_margin_tablet=&#8221;60&#8243; top_margin_phone=&#8221;20&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;grow-in&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-md-offset-1&#8243; delay=&#8221;400&#8243;][vc_column_text]\n<h2>Your product with our color?<br \/>\nWith pleasure!<\/h2>\n<p>Just fill out the contact form and request a no-strings call-back. We will contact you as soon as possible.[\/vc_column_text]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3003-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"3003\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/2838#wpcf7-f3003-o1\" method=\"post\" class=\"wpcf7-form init wpcf7-acceptance-as-validation\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"3003\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f3003-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_cf7a__timestamp\" value=\"JRJLO6Fv5zZxm84E3rF2rQ==\" \/><input type=\"hidden\" name=\"_cf7a_version\" value=\"1.0\" \/><input type=\"hidden\" name=\"_cf7a_address\" value=\"\" \/><input type=\"hidden\" name=\"_cf7a_referer\" value=\"\" \/><input type=\"hidden\" name=\"_cf7a_protocol\" value=\"\" \/><input type=\"hidden\" name=\"_cf7a_bot_fingerprint\" value=\"JRJLO6Fv5zZxm84E3rF2rQ==\" \/><input type=\"hidden\" name=\"_cf7a_bot_fingerprint_extras\" \/><input type=\"hidden\" name=\"_cf7a_append_on_submit\" \/>\n<\/fieldset>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"Name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Max Samplemann\" value=\"\" type=\"text\" name=\"Name\" \/><input type=\"text\" name=\"name\" value=\"\" autocomplete=\"fill\" class=\"fit-the-fullspace\" aria-hidden=\"true\" tabindex=\"-1\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"Firma\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Sample company GmbH\" value=\"\" type=\"text\" name=\"Firma\" \/><input type=\"text\" name=\"email\" value=\"\" autocomplete=\"fill\" class=\"fit-the-fullspace\" aria-hidden=\"true\" tabindex=\"-1\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"Telefon\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"+49 9232 99 45-0\" value=\"\" type=\"tel\" name=\"Telefon\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"Datenschutz\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"Datenschutz\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I agree to the <a href=\"\/en\/privacy-policy\" target=\"_blank\">privacy policy<\/a>.<\/span><\/label><\/span><\/span><\/span><br \/>\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"recall\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; 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